Get a grip on your growth

The online coach for designers

“I want to lead and grow our UX team, but it feels so far away…”

“I want to lead design but also stay hands-on. How to approach this?”

“I want to make the fashion industry sustainable.
What steps to take?”

“I’m Design Director at a great company. How can I become VP of design?”

“I want to start a smart products brand. Should I do an MBA first?”

“I like my work today, but I’m not sure where I’m headed…”

“I want to help children learn through playing.
Let’s make a plan!”

“I don’t like my current job anymore. But what to do next?”

“I want to freelance with full creative freedom.
How do I get there?”

You want to grow in your professional life.
To get where you really want to be.

So you need to determine what you want to grow into, find out what you need to learn or develop, set priorities, make a plan. And perform well in the while.
Whoa, growing is tough!

How to get a grip on your growth?
We’ve built a coach that can help you

The DESIGNLADDER coach helps you find or strengthen your direction, profile yourself to find the areas you’ll need to grow in, create a clear and actionable plan, and persist until you get to where you want to be.


Growing isn’t necessarily bound by your current job. Get independent guidance for your growth on the long term.

Tonnes of expertise

Get inspiration and challenges from top design experts with tonnes of experience at global brands and agencies.

Encouraging community

Feed off design professionals on 3 continents who already get coached. Meet people with similar challenges or dreams.

Get yourself a coach at €399 once + €15 per month.

The online coach in your browser

Our coach uses technology, experts and community to help you get a grip on your growth.
It grows along with you without downloads or versioning: it’s an app that lives in your browser.


You bring in the desire to grow and a hint of the direction you want to grow into.
In return you get all the sparring, structure and inspiration you need to succeed.

This is how it works

You want to grow. Staring at the horizon hasn’t worked.
It’s time to get a grip on your growth.

Profile yourself in your current situation and
share your initial thoughts on where you want to go.

Find or strenghten your direction through building a vision.
Then choose the leadership types required for your vision.

Based on the gap between your current profile and the profile of your chosen leadership type, you slice your vision into smaller milestones.

Make your plan even more actionable by defining concrete actions,
that will definitely fit in your daily work.

Now you have a plan for growth!
Review it, tweak it, but most importantly: use it & persist in chasing your dream.


Backed by design experts

You can count on support from design experts who have built impressive careers and have helped many designers grow.
They are ready to give back what they’ve learned. Based on the choices you make, you will get their advice in the app.

Philippe Picaud
Former Design Director of large corporate design teams at Philips, Decathlon and Carrefour

Raymond Turner
Former Design Director of agencies like Wolff Olins and companies like BAA and London Transport

Thomas Lockwood
Former Corporate Design Director, former DMI President and Design Leader Recruiter

Tim Selders
Former design management consultant and teacher at companies like LEGO, Roca and B&O

Join designers on 3 continents

From every design type, like UX, service, product, branding, graphic and more.
From every level between junior and director.
With every career mood, from perfectly happy to feeling stuck.
All with a busy life.


“This makes great sense too for design professionals with no formal background in design”

Service Design Expert

“Definitely food for thought. Makes me think about my career!”

UX Designer

“My ideas often remain just ideas. Having a plan that feels good helps me big time.”

Motion Graphic Designer

“They take good care of me at work, yet it’s great to get coached independently.”

User Experience Designer


Say goodbye to getting stuck

No more getting stuck in too many details
or prioritisation troubles. You now have a
coach that helps you get a grip on your growth.
Ask for guidance at any time!


You can see clearly now

Look into your work future as if it already exists. Including how you have grown and the milestones you’ve passed along the way.
The future is tangible!


Look beyond your current job

You coach is independent, and looks 
at your growth from the outside
and beyond your current job.
The long-term perspective!


Ready to roll right away

You can start working on your growth today. Really!
Your coach helps you to define actions that you can do today, that make sense for tomorrow.


Stick to it, all the way

Your online coach will help you keep your
plan for growth up to date and top of mind.
It’s easy, flexible and affordable, so
you can stick to it for years to come!

Get yourself a coach

Kickstart your coaching: set your direction, profile yourself and make your plan for growth.
Persist with everything you need to make your growth happen.





Per month

€15 per month +

€399 once