We are design believers and we love growth.

At DESIGNLADDER we help designers to design their career, just like a design project.
Having a tangible, adjustable plan gives you an edge over pretty much everyone around you.
Founders Freek and Tim go a long way back. Tim co-owned a consultancy that helped design leaders in building design processes, cultures and teams at companies like LEGO, B&O and Roca. Freek, fresh off a professional sports career, came on board to build an additional brand, focused on design leadership education. It ended up educating 1000s of design leaders from agencies and companies, and powering design academies at LEGO, Unilever and Telenor.

After years of building businesses, coaching and educating, Freek & Tim decided it was time to tackle a new challenge: to bring their expertise online and help way more designers reach their goals. DESIGNLADDER was born in 2018.

At DESIGNLADDER, we believe that when designers reach their goals, the world becomes a better place. 
We’ve worked with so many designers. We share their tics and know what makes them tick.
We use design methods to create and run our app, service and business. It feels close to home.

Tim Selders
Design career coach
Head of Product
tim@designladder.com

Freek Wallaard
Design career coach
Head of Brand
freek@designladder.com

Carola Boogerd
Coachee host
Operations Manager
carola@designladder.com


Tim Selders
Design career coach
Head of Product
tim@designladder.com


Freek Wallaard
Design career coach
Head of Brand
freek@designladder.com


Carola Boogerd
Coachee host
Operations Manager
carola@designladder.com

Ask us anything!

Visit us in Noordeloos in The Netherlands.
Call us: +31651968602.
Or chat with us.

Backed by industry experts.

We can count on design experts who have built impressive careers, and have helped many designers grow.
They are ready to give back what they’ve learned. Based on the choices you make, you will get their advice in the app.


Raymond Turner

Former Design Director of agencies like Wolff Olins and companies like BAA and London Transport


Philippe Picaud
Former Design Director of large corporate design teams at Philips, Decathlon and Carrefour


Thomas Lockwood
Former Corporate Design Director, former DMI President and Design Leader Recruiter


Tim Selders
Former design management consultant and teacher at companies like LEGO, Roca and B&O

Backed by industry experts.

We can count on support from design experts who have built impressive careers, and have helped many designers grow.
They are ready to give back what they’ve learned. Based on the choices you make, you will get their advice in the app.

Philippe Picaud
Former Design Director of large corporate design teams at Philips, Decathlon and Carrefour.

Raymond Turner
Former Design Director of agencies like Wolff Olins and companies like BAA and London transport.

Thomas Lockwood
Former Corporate Design Director, former DMI President and Design Leader Recruiter.

Turn your career into a design project.

The DESIGNLADDER app helps to set a professional goal for the coming years, build a plan for it and reach it.



By clicking "Continue" I agree to
DESIGNLADDER’s Terms.