Our belief: when designers reach their goals, the world becomes a better place.

We’re a small team of creatives with varying backgrounds. Most of our team has previously consulted and educated at design teams of B&O, LEGO, Telenor and Wacom and much smaller teams as well. One thing we heard often: design professionals can easily come up with ideas for the future of others, but rarely do this for themselves.
So we created an easy way to design your career. In a way that feels close to home: using your design vocab and skills. So you can love your career and take good care of it.

Having a tangible, adjustable plan increases your chance of reaching your goals.


Tim Selders
Head of Product

Freek Wallaard
Head of Brand

Carola Boogerd
Operations Manager

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